R&D

Making inferences about and manipulate consumer’s buying decision process at retail stores

Tomohiro Shibata
Associate Professor
Graduate School of Information Science
Nara Institute of Science and Technology

General information

There are a variety of things that influence consumer’s buying decision process. They say that it is hard to know the reasons why we decided to buy even if we did so by ourselves through post-questionnaire. Through information and communications technology, robotics, and technology for measuring activity in human brain, our study is to observe consumer’s buying behavior at retail stores, make inferences what they buy, and make use of robots to change their behavior based on the inferences.

Specific information

There are a variety of things that influence consumer’s buying decision process. They say that it is hard to know the reasons why we decided to buy even if we did so by ourselves through post-questionnaire. Through information and communications technology, robotics, and technology for measuring activity in human brain, our study is to conduct noninvasive observation on consumer’s buying decision process at retail stores, make inferences what they decide to buy, make use of robots to manipulate their decision process based on the inferences, and so forth.

Use of Technology

  • Onsite marketing for retail stores
  • Capable of applying to online marketing
PAGE TOP