We worked on an open-innovative project with a British big manufacturer as a trial for the new global product development during the first innovation exchange.
The open-innovation is a trial or a concept, generating innovative products or business models in combination with not only own technology, but also others’ technology or ideas. The approach of the open-innovation enables us to accelerate creation of innovations by improvement of development speed or cost reduction, and it is becoming a trend worldwide in recent years. However, an information disclosure of desired technology for companies has also risks, namely, revealing own technology strategy on the one hand. On the other hand, if we protect the information too much, there may be a dilemma that excellent technology information cannot be collected. In this way, the approach looks easy but it is a delicate way.
During the 1st Innovation Exchange, based on the open innovation attitude, companies at the demand side opened information about the desired technology for companies and problems to solve and seek co-development partners who have solutions or innovative technologies. As the first approach of open-innovation to create world-class products, the companies who cooperated mainly is Reckitt Benckiser. They are a British leading company, selling groceries such as refreshers, detergents and personal care products such as cold medicines, cough drops sold at drugstores, grocery markets, retailers, etc. They are undertaking the open innovation aggressively, and are allocating technology hunting group all over the world to search technologies usable for products. They are a future-minded company for introducing others’ technologies.
During this session, Mr. Fumiaki Nishimura of Technology Sourcing Associate in charge of the Asian region of Reckitt Benckiser gave the presentation of the desired technologies to 130 participants who joined this time. From now on, we would like each participant to submit proposals with the indicated formats about technologies or know-how to solve the presented technological themes.
At the result of the questionnaire, 37 answered “Willing to propose,” and 51 answered “Consider to propose.” Thus, we had very good response from them as a matching for co-development in the future. 8 among the participants are from universities and research institutes, and it contributed also to the network-building with universities and research institutes who are aggressive to the practical realization. At the questionnaire, “Do you want to present own technical theme and to seek necessary technologies rather than offering theme,” 62 answered “Interested,” and 20 answered “Interested, but there are problems to solve.” As we assumed, many companies, universities and research institutes have an interest, and many of the related problems are related to disclosure of information or intellectual property.
If some approaches are adopted for co-development or commercialization of product with Reckitt Benckiser, technologies which are developed by Japanese companies, universities and research institutes are commercialized in 200 countries, and it will be a big chance especially for companies to grow dramatically.
We will work on information collection, global network development and support structure as a platform utilized by other companies after coming fiscal year.