【OIH Seminar】Possibility of new market to learn from the world’s largest handmade market “Etsy” ~Innovation and Entrepreneurship with Digital Technologies~

Host: City Planning Bureau, City of Osaka
Public Affairs Section, U.S. Consulate General Osaka-Kobe

【OIH Seminar】 Possibility of new market to learn from the world’s largest handmade market “Etsy” ~Innovation and Entrepreneurship with Digital Technologies~

A housewife who lovingly makes and sells baby clothing on the internet, whose products have a a good reputation. A businessman who lends his apartment by an exclusive website for borrowers while he is out on his business trip, and leaves a list of recommended restaurants nearby. A designer who creates engraved vases with his original designs using online 3D printing service and sells his products globally.

Earning money is possible for what once was done as a hobby or for acquaintances thanks to new internet sites, by which millions of micro entrepreneurs are rising lately. The key to success of these sites is to create profitable businesses by giving access to previously unreachable markets. Websites such as Etsy, for handmade item sales, and Airbnb, a short term room rental site in the US, are becoming very popular and winning the hearts and minds of people around the world.

How are new technologies and possibilities offered to entrepreneurs impacting business? Adam Freed, a former journalist with an extensive experience in internet companies such as Google, finds out.

Date and time

6:00pm -8:00pm, Tuesday, November 5, 2013 (Reception desk opens at 5:30pm.)


18:00 to 18:05 Greeting
Masaaki Yoshikawa
Director General of Urban Planning Bureau, the City of Osaka
18:05 to 18:10 Greeting
Public Affairs Section, U.S. Consulate General Osaka-Kobe
18:10 to 19:00 Lecture
” Innovation and Entrepreneurship with Digital Technologies”
Adam Freed, Advisor, Etsy
19:00 to 20:00 Talk session
[Panelist] Adam Freed, Advisor, Etsy
[Moderator] Isao Kitabayashi, CEO & Coordinator
20:00 to 21:00 Networking session

※ Please be advised that there might be changes to the program without notice.
※ Consecutive interpretation is available.

Adam Freed, Advisor, Etsy
Adam Freed is an advisor to Etsy, the world’s largest marketplace for vintage and handmade goods, and to other fast-growing start-ups. Previously, he served as both Chief Operating Officer of Etsy and a senior leader at Google during periods of intense growth. As an advisor, Adam helps entrepreneurs and leaders think through many of the challenges that arise with early stage businesses, including hiring the right people at the right time, adding and diversifying business lines, expanding into new markets and languages and building (or keeping) culture.
As COO of Etsy, Adam oversaw all business, finance, operational, and administrative functions at the Brooklyn-based company. Under Adam’s leadership, the company grew from 140 to nearly 400 employees with offices in seven countries, and sales nearly tripled, all the while remaining profitable. In 2012 alone, members of the Etsy community bought and sold nearly $1BN worth of their creations and collections.
At Google, Adam was a leader in the company’s international expansion. Adam joined Google in 2002 when the company had just over 500 employees and earned nearly all its revenue in the United States. Over six years, Adam built teams, products, and businesses that helped increase the international share of revenue to more than 50%. In sequence, Adam was Director of International Sales Operations, Director of International Product Management, and then Director, Global Consumer Operations and Policy.
A journalist before he became a techie, Adam was an Emmy-award winning television reporter, anchor, and field producer at NHK, MSNBC and NBC station KNSD in San Diego. Adam is one of the few television journalists to receive the John S. Knight Fellowship in Law. Adam received a Bachelor’s Degree, magna cum laude and Phi Beta Kappa in Linguistics from Harvard University and a Master’s Degree from Yale Law School. Adam is also a mad language lover who speaks, in descending order of mastery, English, Spanish, French, Japanese, Italian, Turkish, Finnish, German, Catalan, and Hebrew. Adam lives in Brooklyn and is a happy husband and father to toddler-aged twins.

Isao Kitabayashi, CEO & Coordinator, COS KYOTO Co.,Ltd.
Graduated from the Faculty of Law (Public Administration), Osaka City University. Joined Osaka Gas Co., Ltd. in 2002 and belonged to the Kyoto & Shiga Regional Head Office. As a sales, Kitabayashi was engaged in project proposal of energy related facilities for office and commercial complexes. In 2007, changed his career to the GLOBIS and worked as a consultant in the variety of business field including finance, securities, trade firms, services, etc. and was engaged in the planning and management of training for management human resources. Later from 2010 to 2012, he attended the Doshisha Business School and studied “The Innovative Globalization of Kyoto’s Heritage Industries” under the Professor Yuzo Murayama. Subject of his thesis was “The Form of Regional Network for Utilizing Sensitivity
Value – Case of Kyoto.” Based on his business plan in the thesis, Kitabayashi established “COS KYOTO” and assumed its representative. Master of Business Administration. TEDxKyoto Director.


Seminar: Osaka Innovation Hub(OIH)
Networking session: Global Venture Habitat Osaka(GVH Osaka)
※GVH Osaka is located next to OIH.

Address: 7th Floor, Grand Front Osaka Tower-C
3-1 Ofuka-cho, Kita-ku, Osaka
The detailed access

Number of Participants

Seminar: 50 (first-come basis)
Networking session: those who are interested among seminar participants
(Advanced reservations required)

Participation fee

Seminar: free
Networking session: JPY1,000-
※Please make a payment at reception.


Pictures and movies filmed during this whole event will be used for sending information, and reports in the media are also anticipated. Please understand and realize that your image can be included in articles, footage and so forth. All the participants are considered to have agreed on this matter in advance.


Innovate!osaka office
TEL: 06-6359-3004 (Mon.-Fri. 10:00-20:30 *Except for public holidays and new-year-holidays)
Inquiry form

※ This project is operated by innovate!osaka which is organized by Advanced Telecommunications Research Institute International, SunBridge Global Ventures Inc., Urban Innovation Institute and Osaka Urban Industry Promotion Center, under entrustment by Osaka City.

Application deadline

Monday, November 4, 2013

Since this event reached capacity, we closed the application. Thank you.