Creating a new food culture with instant ramen noodles.
Since witnessing people forming long lines at ramen stalls in the black market after the WWII, Momofuku immersed himself in developing “ramen noodles that can be made at home.” In 1958, he launched the world’s first instant ramen noodles, “Chicken Ramen.”
In 1966, when he visited the United States to expand the sales of Chicken Ramen, he was inspired by seeing an American buyer break the ramen noodles into paper cups and eat them with a fork. Thereafter, Momofuku solved many problems in order to create an original food item. In 1971, he launched the “Cup Noodle” and created a new food culture in the world.
In 1964, the Japan Instant Food Industry Association was established to expand the business potential of instant noodles and its industry. The published patents and new utility models were made public. This was an idea that is linked to the modern open innovation strategy. Such strategy has expanded the scope of new industries such as packaging and seasonings, it does not limit within the instant food industry nor Nisshin itself.